Fusion By Sam (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information with care. This Privacy Policy explains what information we collect, how we use and protect it, your choices, and how you can contact us. By using our website, purchasing from us, or otherwise interacting with Fusion By Sam, you agree to the practices described in this policy.
1. Information we collect
Personal information you provide
We collect information you give us when you create an account, place an order, subscribe to newsletters, enter promotions, contact customer support, or otherwise communicate with us. This may include:
Name
Email address
Shipping and billing addresses
Phone number
Payment information (card details are processed by third-party payment providers — see below)
Order history and preferences
Any messages or content you provide when contacting us
Information collected automatically
When you visit our website, we automatically collect technical and usage information to improve our services and deliver the site reliably. This may include:
IP address and device identifiers
Browser and operating system type and version
Pages visited, time spent on pages, referral source, and clicking behavior
Cookies and similar technologies (see “Cookies & Tracking” below)
Information from third parties
We may receive information about you from third-party services where you choose to link accounts or from our service providers (for example, address verification or fraud prevention services). We may also combine this information with the information we collect directly.
2. How we use your information
We use personal information for the following purposes:
Order fulfilment & delivery: to process and ship your orders, handle returns and exchanges, and communicate order and shipping updates.
Payments & fraud prevention: to process payments (through third-party payment processors) and to detect and prevent fraud.
Customer support: to respond to inquiries and provide support.
Personalization & product recommendations: to personalize your experience and show products or offers that may interest you.
Marketing & promotions: to send promotional materials, newsletters, and targeted offers (where you have consented or where permitted by law). You can opt out at any time.
Analytics & performance: to analyze site usage, improve our products and website, and measure the effectiveness of campaigns.
Legal compliance & safety: to comply with legal obligations, respond to lawful requests from authorities, and protect our rights and property.
Business operations: for accounting, reporting, record keeping, and other internal business purposes.
3. Legal basis for processing (where applicable)
Where applicable law requires, we will only process your personal data when we have a legal basis to do so, which may include:
Performance of a contract (e.g., to process your order)
Your consent (e.g., marketing communications where required)
Legitimate interests (e.g., fraud prevention, site security, and improving our services)
Compliance with legal obligations
If you are located in a jurisdiction that requires additional disclosures (for example, the European Economic Area), you may have certain additional rights described below.
4. Cookies & tracking technologies
We use cookies and similar technologies to provide, secure, and improve the website. Cookies help us remember your preferences, keep you logged in, and enable analytics and marketing features. Types of cookies may include:
Essential cookies: necessary for site functionality and order processing.
Performance & analytics cookies: used to analyze and improve how the site is used.
Functional cookies: to remember preferences and improve usability.
Advertising & targeting cookies: used to deliver relevant marketing and measure ad campaign performance.
You can manage cookie preferences through your browser settings or via any available cookie preference tools on our site. Disabling non-essential cookies may affect certain site features.
5. Third-party services & sharing information
We share information with trusted third parties where necessary to operate our business, including:
Payment processors (to handle transactions)
Shipping & logistics partners (to deliver your orders)
Fraud prevention and identity verification providers
Analytics and marketing platforms
Cloud and hosting providers
Legal and professional advisors when required
These service providers are only granted access to the data necessary to perform their services and are contractually required to protect your information.
We may also disclose information if required by law, to respond to legal requests, to protect our rights, or in connection with a merger, sale, or other business transaction (with appropriate protections for your data).
6. Data retention
We retain personal information only as long as necessary for the purposes described in this policy, including to:
Complete transactions and provide customer service
Comply with legal and accounting requirements
Maintain security and prevent fraud
Typical retention periods depend on the type of data and applicable laws; for example, order and transactional records are often retained for several years for tax and accounting purposes. If you request deletion, we will delete your personal data where possible subject to legal and operational limits.
7. Your rights & choices
Depending on your location and applicable law, you may have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information (subject to retention limits required by law)
Object to or restrict certain processing of your data
Request a copy of your data in a portable format
Withdraw consent to marketing communications and unsubscribe at any time
To exercise these rights, please contact us using the details below. We may need to verify your identity before fulfilling certain requests. We will respond within the timeframes required by applicable law.
8. Security
We implement reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, or destruction. These measures include secure servers, access controls, and encryption where appropriate. While we strive to protect your information, no method of transmission over the internet or electronic storage is completely secure — absolute security cannot be guaranteed.
9. International transfers
We operate primarily from Pakistan and may transfer personal data to service providers or partners located in other countries. Where required by law, we will protect your information through contractual safeguards or other legally recognized transfer mechanisms.
10. Children’s privacy
Our services are not directed to children under the age of 13 (or the equivalent minimum age in your jurisdiction). We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete the information. If you believe we may have information from a child, please contact us.
11. Links to other websites
Our website may contain links to third-party websites and services. This Privacy Policy does not apply to those third-party sites. We encourage you to read the privacy policies of any websites you visit.
12. Marketing communications & opt-out
If you subscribe to our newsletter or opt in for marketing messages, we may send you promotional emails and offers. You can opt out of marketing communications at any time by:
Clicking the unsubscribe link in promotional emails; or
Contacting us at the address below.
Please note that opting out of marketing messages will not prevent us from sending you transactional or service-related communications (for example, order confirmations and shipping updates).
13. Legal disclosures
We may disclose personal information if required to do so by law or in response to valid requests by public authorities (e.g., to meet national security or law enforcement requirements). We may also disclose information to protect our rights, property, or safety, or that of our customers.
14. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will update the “Effective date” at the top of the policy and may provide additional notice (for example, via the website or email).
15. How to contact us
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:
Email: fusionbysam@gmail.com
Phone/WhatsApp: 03125555433
We will do our best to respond promptly and helpfully.
